#apple #beats


We shouldn’t be surprised that the strongest brand in the world is looking to buy another solid brand. Far beyond the guffaws of audiophiles and tut-tutting of those who know what Apple would do, we find a place where a massive investment in Beats would make some sense.

First, understand that Beats is a successful hardware startup in an era of fizzling hardware profit. Most of Beats’ competitors are also-rans at best and there isn’t a single audio company that I can think of with the same numbers or the recognition. There are a number of headphone companies that own the low end but these are krill in the oceans of commerce, rebadgers that buy cheap and sell high. Then there’s the high end. Apple could buy Bose or Grado but neither of those companies have the scale necessary to make the investment make sense. Logistically, Beats can make and…

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