#seo #socialmedia #onlinemarketing
Your business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.
Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.
If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing…
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